Dateline: September 16, 1997
Mancow Slides In Latest Trend!
From Chicago Radio Online Index
Other notes included another good showing by WKQX remained at a 3.5 overall
and up to 3rd place in 18-34, passing WRCX, (which dropped from 3.0 to 2.7
overall and 6.7 to 5.8 in 18-34).
One big hit Rock 103.5 took was in Morning Drive where
Erich "Mancow" Muller fell from a 4.9 to 4.1 (and 6th place).
With Brandmeier slipping out of the Top 10, this enabled Howard Stern
on WCKG to slip into 10th place; moving up slightly from 3.3 to 3.4.
Mancow should be a wee bit concerned because his ratings have been eroding
away. Not a lot of Johnny B. listeners on the loose are heading his way.
The latest trend showed a drop that puts him at striking distance of rival
Howard Stern on WCKG in 12 plus and falling behind in 25-54.
His syndication efforts seems to have slowed down...we're not hearing
about more stations hopping on the Morning Madness bandwagon lately and
the results are "fair to midland (as in Kansas)" as how well he's
doing in other places. We've heard he's doing best in Des Moines but not
blowing the market apart.
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