Dateline: September 16, 1997

Mancow Slides In Latest Trend!
From Chicago Radio Online Index

Other notes included another good showing by WKQX remained at a 3.5 overall and up to 3rd place in 18-34, passing WRCX, (which dropped from 3.0 to 2.7 overall and 6.7 to 5.8 in 18-34).

One big hit Rock 103.5 took was in Morning Drive where Erich "Mancow" Muller fell from a 4.9 to 4.1 (and 6th place).

With Brandmeier slipping out of the Top 10, this enabled Howard Stern on WCKG to slip into 10th place; moving up slightly from 3.3 to 3.4.

Mancow should be a wee bit concerned because his ratings have been eroding away. Not a lot of Johnny B. listeners on the loose are heading his way. The latest trend showed a drop that puts him at striking distance of rival Howard Stern on WCKG in 12 plus and falling behind in 25-54.

His syndication efforts seems to have slowed down...we're not hearing about more stations hopping on the Morning Madness bandwagon lately and the results are "fair to midland (as in Kansas)" as how well he's doing in other places. We've heard he's doing best in Des Moines but not blowing the market apart.


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