Dateline: January 29, 1997
The Inside Spin!
The Local Spin On Howard's Ratings
People Who Know Best, The Stations Themselves!
This is Dave Jockers, Howard's producer here in Cleveland (WNCX). Howard
really kicked ass again. Although he hasn't said anything yet, I sent him
some ratings info recently. Check this out...
Arbitron breaks down the listenership into different demographs (Persons,
Males & Females) and then they break it down into various age ranges
(12-17, 12-24, 12-34, etc, etc). All together there are 108 different demographs,
and could you believe that Howard was #1 in 31 of those! Overall, Howard
was #1, #2 or #3 in 53 of those demo's! WOW!!!
Here's something else... Not only does WNCX cover Cleveland (Market
#22), but we also cover Akron (Market #67), Canton (Market #120) and portions
of Youngstown (Market #92). Actually, Arbitron also combines these markets
as one in their TSA (Total Survey Area) of Cleveland. When they do this,
Cleveland becomes the 12th ranked market with a population of over 3.3 million
people. In this particular survey, Howard was #2 with a 7.8 share 12+; WMJI
(John Lanigan) has an 8.0; the next closest is the Country station, WGAR,
with a 6.0 share. In all of Northeast Ohio, Howard has an estimated 250,000
different people tune him in every week! That's about 1 out of every 13
people of all ages... believe me, that's incredible!!!! And they listen
an average of 4 hours and 59 minutes per week, or about an hour per day...
once again, that's incredible.
WNCX Morning Producer
In regard to the Fall Arbitron ratings... Howard's show did a lot better
actually than is listed. In every male demo he's number one in Hartford.
Adults 18 to 34, he's number two and A25-54 number three. And this is only
after seven months. The bigger thing here is that he beat in every demo
the "Stern" wannabe here.
As well, please remember one thing in regard to our station. Howard
first blossomed as a morning personality at our station. His First morning
gig was here.
©1997 The K.O.A.M.
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