Dateline: October 16, 1997
Stern Warning For Seattle!
Sternless in Seattle? Seattle audiences can't hear radio's most ribald
personality, Howard Stern, but that may not last much longer.
That's the speculation following the planned $1.3 billion acquisition
by Westinghouse/CBS of American Radio Systems, which owns six stations in
the Puget Sound area.
Stern is syndicated across the country but has remained noticeably absent
from the Seattle market. Now the buzz is that Stern will air during the
morning-drive slot on KZOK-FM, one of six properties Westinghouse will gain
if the deal closes as planned in the second quarter of 1998.
Westinghouse/CBS, which owns New York-based Infinity Broadcasting that
distributes the syndicated Howard Stern Show, could mandate that Seattle
air Stern.
"It's not an impossibility," said Becky Brenner, programming
director for American Radio in Seattle. "But I'd be surprised if it
happens, especially if it happens in less than a year."
She said "it wouldn't make sense" to bump KZOK's Robin and
Maynard show, which usually ranks in the top four during the morning-drive
slot.
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