Dateline: January 16, 1997
Ah Yes... Snapple?
Picture this... Howard comes back from a recorded commercial into one
of his world-famous live spots. As the microphone opens, with "Tequila"
playing in the background, you hear him utter that oh so familiar phrase,
"Ahh yes... Snapple!" Is
this a trip down Memory Lane or is this 1997?
Well, according to published reports, it might be 1997. It seems that
executives at Infinity (now CBS for the time being), invited the top-dog
at Quaker Oats along with some other Oats executives to New York recently
for what has been described as an effort to "patch" things up
with Howard. Whether Howard is a willing participant in all this is still
unknown at this time. Chances are he will be if Snapple does and says the
right things for him and the show. $$$$$$$$$
Quaker Oats bought Snapple in 1995 and has since stopped advertising
on Howard's show citing his 'controversial" nature. Angry at Snapple's
back-stabbing, Howard almost called for his fans to boycott the product
in 1996, but backed off the boycott while stepping up his verbal attacks
on Quaker Oats and their loss of revenue and market share in the cluttered
Howard single-handedly help put Snapple on the map when it first started
selling it's fruit juices and ice teas here in the New York area. With
Howard's live commercials on the radio and the exposure on the Channel
9 TV show, Snapple began to grow into a national company that was eventually
purchased for almost two billion dollars by Quaker Oats.
Business is business, and so if Snapple does come back, you can once
again expect those immortal words from Howard, "Ahh
©1997 The K.O.A.M.
Newsletter. All Rights Reserved.