Updated: August 4, 1997
The Ratings Report:
Ratings Information Can Be Found Here For Various Cities Around The
Country. New And Updated Information For Stern Show Cities Will Be Posted
Here As It Becomes Available. If a city doesn't have a new update date,
then the information is from the last full ratings period that I was able
NEW! - 8/4/97
Newest Spring '97 Ratings Information
Phoenix - Grand Rapids
Fall '96 Ratings Information On:
Cleveland - -
Stern Show Spring'97
New York - Market Size #1
92.3 WXRK FM - Alternative -
1st Place With A 8.7 Share (12+) Demographic
Up .6 this ratings book.
Los Angeles - Market Size #2
97.1 KLSX FM - Young Talk -
3rd Place With A 4.7 Share (12+) Demographic
Chicago - Market Size #3*
105.9 WCKG FM - Classic Rock
12th Place With A 3.3 Share (12+) Demographic
*Howard rose from 17th to 12th with 1 full point
this ratings period and is only 1.4 rating points behind the 4th place
Mancow. Mancow is down .2 from a 4.9 rating to a 4.7. Keep in mind this
ratings period was BEFORE the movie.
San Francisco - Market Size #4
98.5 KOME FM - Rock - (Out Of San Jose)
5th Place With A 3.9 Share (12+) Demographic.
*Howard rose from 6th to 5th with a .6 rating points
Philadelphia - Market Size #5
94.1 WYSP FM - Rock -
1st Place With A 11.7 Share (12+) Demographic.
*Howard tied the all-news station with a .6 increase.
Detroit - Market Size #6
97.1 WKRK FM - Rock -
20th Place With A 1.7 Share (12+) Demographic.
*This is Howard first rating book in Detroit. He's
only been on Since February 1997.
Dallas - Market Size #7
97.1 KEGL FM - Pure Rock -
3rd Place With A 7.2 Share (12+) Demographic.
*Howard stayed in 3rd with a 1.2 rating points increase.
Washington,DC. - Market Size #8
106.7 WJFK FM - Talk Radio -
4th Place With A 6.3 Share (12+) Demographic.
Boston - Market Size #10
104.1 WBCN FM - Alternative -
2nd Place With A 8.8 Share (12+) Demographic.
*Howard stayed in 2nd with a 2.1 rating points increase,
up from 6.7 in the Winter ratings.
Miami/Ft.Lauderdale - Market Size #11
105.9 WBGG FM - '70s -
3rd Place Tie With A 4.7 Share (12+) Demographic.
San Diego - Market Size #14
105.3 KIOZ FM - Alternative -
5th Place With A 4.7 Share (12+) Demographic
*Howard switched from XTRA-FM on May 1.
Phoenix - Market Size #18
106.3 KEDJ FM - Alternative -
7th Place with a 5.7 Share (12+) Demographic.
*Howard went from a tie in third to 7th, with an
increase of a .9 share.
Pittsburgh - Market Size #20
105.9 WXDX FM - Alternative -
5th Place With A 5.7 Share (12+) Demographic.
*Howard rose from 7th to 5th with a .5 rating points
Cleveland - Market Size #22
98.5 WNCX FM - Classic Rock -
2nd Place With A 9.2 Share (12+) Demographic.
San Jose - Market Size #30
98.5 KOME FM - Alternative -
2nd Place With A 7.0 Share (12+) Demographic.
*Howard stayed in 2nd with a .9 rating points increase.
Norfolk/Virginia Beach - Market Size #33
93.7 WKOC FM - Modern Adult Contemporary -
3rd Place With A 5.4 Share (12+) Demographic.
*Howard dropped from 3rd to 7th with a .5 rating
Orlando - Market Size #38
104.1 WTKS FM - Young Talk -
2nd Place With A 9.1 Share (12+) Demographic.
*Howard dropped from 1st to 2nd with a 1.7 point
Hartford - Market Size #41
1290 & 106.9 WCCC AM/FM - Rock/Talk -
1st Place With Men 18-34, 4th With Adults 18-34.
Las Vegas - Market Size #45
107.5 KXTE FM - Alternative -
1st Place With A 9.9 Share (12+) Demographic.
Rochester - Market Size #46
95.1 WNVE FM - Alternative -
4th Place With A 5.1 Share (12+) Demographic.
Albany - Market Size #57
103.5 & 103.9 WQBK/WQBJ FM - Alternative -
1st Place With A 12.0 Share (12+) Demographic.
*Howard stayed in 1st with a 2.1 rating points increase.
Grand Rapids - Market Size #66
94.5 WKLQ FM - Rock -
7th Place With A 6.3 Share (12+) Demographic.
*Howard moved from 8th to 7th with a 1.4 increase.
Syracuse - Market Size #68
95.7 WAQX FM - Rock -
2nd Place With A 9.6 Share (12+) Demographic.
Myrtle Beach - Market Size #185
104.1 WYAV FM - Classic Rock -
12.1 Rating (18-49 Yr Old Men)
7.2 Rating (25-54 Yr Old Women)
9.4 Rating (25-54 Yr Old Men & Women).
(12+) = All listeners, male and female, over the age of 12. The 12+
audience is the largest due to the fact that it contains all the other demographics
(Demographics) = Characteristics of a population. (In radio)> A specific
group of people. (Example) Men 18-54, Women 25-54, etc...
(Rating Point) = In TV a rating point is worth approximately 964,000 viewers
nationally. A rating point's value in radio is usually less as aposed to
TV's and increases and decreases based on a cities or regions listening
or viewing population. If a TV show gets a 25.5 rating nationally than approx.
24 million people watched the program. Remember, point values vary from
city to city and from TV to radio. If Howard gets a 7.0 in NY, it doesn't
mean 6 million listeners, it's more like 1.2 to 1.5 million listeners at
any given time.
(Share) = A percentage of the possible listening audience. (Example) If
Howard's got an 18 share of men in Dallas, that means 18% of all men in
the listening area with their radios on, are listening to Howard and KEGL.
Better said, (1) in (5.5) men who listen to the radio in the morning in
the Dallas/ Fort Worth area are Stern fans.
K.O.A.M. Newsletter. All Rights Reserved.