The Howard Stern Radio Network Welcomes...
St.Louis, Missouri.
Start Date: 03.24.98
CALL LETTERS: WALC FM
DIAL POSITION: 104.1 FM
MARKET SIZE: 17th Largest Radio Market
FORMAT(s): Adult Alternative
SLOGAN: Alice@104.1
STERN SHOW AFFILIATE: #47
(After Norfolk, Dallas & W.Palm Beach Exit)
HOWARD STERN IMITATOR(s): Bob & Tom's syndicated
show is on here on 94.7.
POTENTIAL AUDIENCE (12+): 2,094,500
WEB SITE URL / E-Mail: Alice@104.1
OTHER INFO: Owned by Emmis Broadcasting, this
Adult Alternative station's music mix is an opportunity for Howard to show
he can draw female listeners since the format is targeted towards them.
This is his first Adult Alternative Station.
©1998 The K.O.A.M. Newsletter. All Rights Reserved.