The Howard Stern Radio Network Welcomes...
St.Louis, Missouri.
Start Date: 03.24.98

CALL LETTERS: WALC FM

DIAL POSITION: 104.1 FM

MARKET SIZE: 17th Largest Radio Market

FORMAT(s): Adult Alternative

SLOGAN: Alice@104.1

STERN SHOW AFFILIATE: #47 (After Norfolk, Dallas & W.Palm Beach Exit)

HOWARD STERN IMITATOR(s): Bob & Tom's syndicated show is on here on 94.7.

POTENTIAL AUDIENCE (12+): 2,094,500

WEB SITE URL / E-Mail: Alice@104.1

 

OTHER INFO: Owned by Emmis Broadcasting, this Adult Alternative station's music mix is an opportunity for Howard to show he can draw female listeners since the format is targeted towards them. This is his first Adult Alternative Station.

 

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