Dateline: March 24, 1998
Alice & Howard: Strange Bedfellows?
Courtesy of FMQB
Challenging preconceived notions about Modern AC, WALC (Alice @104.1)/St.
Louis picked up The Howard Stern Show this morning, displacing locals Courtney
& Joe DeNiro. Stern's second Emmis outlet is his first Modern AC.
Will Howard's testosterone-fueled show mesh with female-leaning Alice?
"Everybody agrees it's a risky move but we've done riskier things,"
Alice PD Bob Davis tells fmqb. "Stern is unequivocally the best morning
show in America and Modern AC suffers from a lack of strong talent. Plus
Howard has more female appeal than he gets credit for. This has the potential
to be a really positive combination."
Among the unanswered questions: Will Stern turn off Alice's female audience?
Will his male cume stick around after his show ends? Emmis-St. Louis VP
of Programming Rick Balis says The King Of All Media's Gateway City arrival
was inevitable. He figures that adding Stern to the Emmis menu-- which also
includes Bob & Tom on Heritage Rock KSHE and Steve & D.C. on Country
WKKX-- "puts us in a position to dominate St. Louis morning radio."
Stern's first potshot at KSD morning man J.C. Corcoran was calling him "cock
ring." The two worked together at DC101/Washington in the early '80s.
Special Thanks To FMQB.
The K.O.A.M. Newsletter.
All Rights Reserved.
Used Under Fair Use Doctrine.